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A Guide to WordPress E-commerce User-generated Content and Reviews for Social Proof

Introduction to User-generated Content and Reviews in E-commerce

In the ever-growing world of e-commerce, standing out from the crowd and gaining trust from potential customers is essential for any online store. One of the most effective ways to achieve this is through the use of user-generated content (UGC) and reviews. These aspects not only provide social proof but also help create a sense of authenticity and reliability in the eyes of potential customers.

WordPress is a popular platform for building e-commerce websites, and it offers a variety of tools and plugins that allow you to incorporate UGC and reviews into your online store. This article will guide you through the process of setting up and managing UGC and reviews on your WordPress e-commerce website.

What is User-generated Content and Why is it Important?

User-generated content is any content created by your customers or website visitors, such as reviews, ratings, images, videos, or comments. It can be a powerful tool for building trust and credibility, as people often rely on the opinions of others when making purchasing decisions. In fact, several studies have shown that UGC can significantly influence consumer behavior, with 84% of people trusting online reviews as much as personal recommendations.

UGC also has SEO benefits, as search engines consider it as a valuable, fresh, and relevant content that can improve your website’s ranking. Additionally, incorporating UGC into your e-commerce website can increase engagement and create a sense of community, encouraging customers to return and recommend your store to others.

Integrating Reviews and Ratings into Your WordPress E-commerce Website

The first step to incorporating UGC and social proof into your WordPress e-commerce website is adding a review and rating system. There are several plugins available that can help you achieve this, such as WooCommerce Product Reviews, WP Review, and WP Customer Reviews. These plugins offer various customization options, allowing you to tailor the review system to your website’s specific needs.

To get started, follow these steps:

1. Choose a review plugin that best suits your needs and install it on your WordPress website.
2. Configure the plugin settings to match your preferences, such as enabling or disabling review moderation, setting the criteria for reviews, and customizing the appearance of the review form and display.
3. Add the review form to your product pages, either by using a shortcode or by editing your theme files to include the review template code.
4. Encourage customers to leave reviews by offering incentives, such as discounts or exclusive offers, in exchange for their feedback.

Remember to monitor and respond to reviews regularly to maintain your website’s credibility and to address any negative feedback promptly.

Adding User-generated Images and Videos to Your E-commerce Website

Visual content can be a powerful addition to your UGC strategy, as it allows potential customers to see the real-life use of your products. To incorporate user-generated images and videos into your WordPress e-commerce website, you can use plugins like WooCommerce Product Gallery Slider, WP Customer Gallery, or Filestack.

Here’s how to add user-generated images and videos to your online store:

1. Install and activate a gallery plugin that supports user submissions.
2. Configure the plugin settings to match your preferences, such as setting the submission form fields, specifying the image and video formats allowed, and customizing the display of the gallery.
3. Add the gallery and submission form to your product pages or a dedicated UGC section on your website.
4. Promote the submission of images and videos by offering incentives or featuring the best submissions on your social media channels.

Creating a Community Through Comments and Discussions

Engaging with your customers and encouraging open discussions can help create a sense of community and trust on your e-commerce website. One way to achieve this is by enabling comments on your product pages or creating a forum where customers can discuss and share their experiences with your products.

To add a comment system to your WordPress e-commerce website, you can use the built-in WordPress comments feature or opt for a third-party plugin like Disqus or wpDiscuz. To create a forum, you can use plugins like bbPress or BuddyPress.

Follow these steps to enable comments or create a forum on your website:

1. Install and activate a comment or forum plugin of your choice.
2. Configure the plugin settings to match your preferences, such as enabling or disabling comment moderation, setting user permissions, and customizing the appearance of the comment form and discussion boards.
3. Add the comment form or forum to your product pages or a dedicated community section on your website.
4. Encourage customers to participate in discussions by asking questions, sharing useful information, and responding to their comments and queries.

Promoting User-generated Content on Social Media

Social media platforms are an excellent way to showcase user-generated content and reviews, as they allow you to reach a wider audience and drive more traffic to your website. You can use plugins like Instagram Feed, Facebook Reviews, or Twitter Feed to display UGC from your social media profiles on your WordPress e-commerce website.

To promote UGC on social media, follow these steps:

1. Add social sharing buttons to your product pages, review form, and gallery submission form, making it easy for customers to share their content and feedback on their social media profiles.
2. Regularly share your customers’ reviews, images, and videos on your social media channels, tagging the original creators and thanking them for their contributions.
3. Use branded hashtags to encourage customers to share their content on social media, and feature the best submissions on your website and social media profiles.
4. Monitor your social media mentions and engage with customers who share their experiences with your products, responding to their queries and expressing your appreciation for their feedback.


Incorporating user-generated content and reviews into your WordPress e-commerce website is essential for building trust, credibility, and a sense of community among your customers. By following this guide, you can effectively leverage UGC and social proof to enhance your online presence, improve your search engine ranking, and ultimately, boost your sales.

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