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How to Build a More Navigable Website with Internal Linking

Introduction to Internal Linking

Internal linking is a crucial aspect of website navigation and user experience. It is the process of connecting various pages on your website with hyperlinks, which helps users navigate more efficiently and provides search engines with valuable information about your site’s structure. When implemented effectively, internal linking can improve user engagement, search engine optimization (SEO), and overall site performance.

In this article, we will explore the importance of internal linking, the best practices for creating a navigable website, and the various types of internal links you can use to enhance your site’s user experience.

The Importance of Internal Linking

Internal linking plays a critical role in enhancing the overall user experience and search engine optimization of your website. Here are some key benefits of effective internal linking:

1. Improved User Experience: Internal links help users navigate your site more easily, providing them with relevant information and reducing the likelihood of them leaving your site prematurely.

2. Increased Page Views: By providing users with related content within your site, you can encourage them to explore more pages and increase your overall page views.

3. Better SEO: Search engines use internal links to understand your site’s structure and determine the importance of each page. A well-structured internal linking strategy can improve your site’s search engine rankings.

4. Enhanced Site Indexing: Internal links help search engines crawl and index your site more efficiently, ensuring that your content is discoverable and accessible to users.

5. Reduced Bounce Rate: By offering users relevant content and easy navigation, internal linking can help reduce the bounce rate on your site.

Best Practices for Internal Linking

To build a more navigable website with internal linking, consider these best practices:

1. Use Anchor Text Wisely: Anchor text is the clickable text that links to another page on your website. Choose descriptive and relevant anchor text that accurately represents the linked content. Avoid using vague phrases like “click here” or “read more,” as they do not provide context for users or search engines.

2. Link to Relevant Content: Ensure that the linked content is relevant and valuable to users. Irrelevant internal links may confuse users and harm your site’s SEO.

3. Link Deep: Avoid linking only to your homepage or main category pages. Instead, link to deeper, more specific pages within your site to provide users with more targeted information.

4. Follow a Logical Structure: Organize your website’s content in a logical hierarchy, and use internal links to connect related pages. This helps users understand your site’s structure and find the information they need more easily.

5. Use a Variety of Internal Links: Use different types of internal links, such as contextual links, navigation links, and breadcrumbs, to enhance the user experience and improve your site’s SEO.

6. Don’t Overdo It: While internal linking is essential, don’t overdo it by adding too many links on a single page. Excessive internal links can overwhelm users and dilute the value of your content.

Types of Internal Links for Building a Navigable Website

There are several types of internal links that you can use to improve your website’s navigation and user experience:

1. Contextual Links: These are links placed within the body of your content that lead users to related content on your site. Contextual links are valuable for both users and search engines, as they provide additional information and help search engines understand your site’s structure.

2. Navigation Links: These links are typically found in your site’s header, footer, or sidebar, and help users navigate to important pages on your site. Navigation links should be consistent across your site and include links to your homepage, main category pages, and contact page.

3. Breadcrumbs: Breadcrumbs are a secondary navigation system that shows users their current location on your site and allows them to navigate back to previous pages. Breadcrumbs are particularly useful for websites with a complex hierarchal structure, as they provide users with a clear path to follow.

4. Related Content Links: These links are typically found at the end of a blog post or article and direct users to other relevant content on your site. Related content links help keep users engaged with your site and can lead to increased page views.

5. Call-to-Action (CTA) Links: CTA links are designed to prompt users to take a specific action, such as signing up for a newsletter or making a purchase. These links should be prominent and clearly indicate the desired action.

Tools for Internal Linking

Several tools can help you implement and manage your internal linking strategy:

1. Google Analytics: Google Analytics allows you to track user behavior on your site, including which pages they visit and how they navigate between pages. Use this data to identify popular content and opportunities for internal linking.

2. Screaming Frog: This SEO tool can crawl your website and provide valuable information about your site’s internal links, including broken links, redirects, and anchor text.

3. Ahrefs: Ahrefs is an SEO tool that offers an in-depth site audit, allowing you to analyze your site’s internal linking structure and identify opportunities for improvement.

4. Yoast SEO: This popular WordPress plugin includes an internal linking feature that suggests relevant pages to link to within your content.

5. Link Whisper: Link Whisper is a WordPress plugin that uses artificial intelligence to suggest relevant internal links based on your content. It can also help you identify broken links and manage your internal linking strategy.


Building a more navigable website with internal linking requires careful planning and implementation. By following best practices and using a variety of internal link types, you can create a user-friendly site that keeps visitors engaged, improves your search engine rankings, and ultimately drives more traffic to your site. Don’t underestimate the power of a well-structured internal linking strategy – it can make all the difference in the overall success of your website.