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How to Create a WordPress E-commerce Site with Subscription Products


E-commerce has revolutionized the way businesses conduct transactions and interact with customers. Nowadays, it is easier than ever to create an online store and sell products or services with minimal effort. One of the most popular platforms for creating and managing an e-commerce site is WordPress, which offers a wide range of tools and plugins to simplify the process. This article will guide you through the process of creating a WordPress e-commerce site with subscription products, a popular business model that allows you to generate recurring revenue.

Step 1: Choose a WordPress E-commerce Plugin

The first step in creating a WordPress e-commerce site is to pick a plugin that will enable you to add and manage products, process payments, and handle customer orders. There are several e-commerce plugins available for WordPress, but for the purpose of this guide, we will focus on WooCommerce, the most popular and widely used e-commerce plugin. WooCommerce is a powerful and versatile plugin that can easily be customized to support subscription products.

To install WooCommerce, follow these steps:

1. Log in to your WordPress dashboard.
2. Navigate to Plugins > Add New.
3. Search for “WooCommerce” in the search bar.
4. Click “Install Now” and then “Activate” once the installation is complete.

After installing WooCommerce, you will need to go through its setup wizard to configure your store’s basic settings, such as location, currency, and payment methods.

Step 2: Add the WooCommerce Subscriptions Plugin

To enable subscription products on your WooCommerce store, you will need to install an additional plugin called WooCommerce Subscriptions. This plugin is a premium extension that integrates seamlessly with WooCommerce and provides advanced subscription management features.

To purchase and install WooCommerce Subscriptions, follow these steps:

1. Visit the WooCommerce Extensions Store and search for “Subscriptions.”
2. Purchase the plugin and download the .zip file to your computer.
3. Log in to your WordPress dashboard.
4. Navigate to Plugins > Add New > Upload Plugin.
5. Click “Choose File,” select the downloaded .zip file, and click “Install Now.”
6. Once the installation is complete, click “Activate Plugin.”

After activating WooCommerce Subscriptions, you will need to configure its settings to suit your business model. Go to WooCommerce > Settings > Subscriptions to access the plugin’s settings.

Step 3: Create Subscription Products

With the WooCommerce Subscriptions plugin installed and configured, you can now create subscription products. These products can be either physical or digital, and can have various subscription terms, such as weekly, monthly, or yearly.

To create a subscription product, follow these steps:

1. Log in to your WordPress dashboard.
2. Navigate to Products > Add New.
3. Enter the product name, description, and other relevant details.
4. In the “Product Data” section, select “Simple Subscription” or “Variable Subscription” from the dropdown menu. A simple subscription has a single subscription plan, while a variable subscription allows you to create multiple subscription plans for a single product.
5. Configure the subscription terms, such as the billing interval, billing period, and price.
6. Add any additional product details, such as images, categories, and tags.
7. Click “Publish” to make the subscription product live on your e-commerce site.

Repeat these steps for each subscription product you want to add to your store.

Step 4: Customize the Checkout Process

To provide a seamless and convenient shopping experience for your customers, you should customize the checkout process on your WordPress e-commerce site. WooCommerce and WooCommerce Subscriptions offer various settings and options to tailor the checkout process to your needs.

Some customizations to consider include:

1. Enabling guest checkout: This allows customers to purchase subscription products without creating an account on your site. To enable guest checkout, go to WooCommerce > Settings > Accounts & Privacy and check the box next to “Allow customers to place orders without an account.”
2. Configuring payment gateways: WooCommerce supports various payment gateways, such as PayPal, Stripe, and Square. You can enable and configure your preferred payment gateways by going to WooCommerce > Settings > Payments.
3. Adding custom fields: If you need to collect additional information from your customers during checkout, you can use plugins like Checkout Field Editor for WooCommerce to add custom fields to the checkout form.

Step 5: Set Up Email Notifications

To keep your customers informed about their subscription status and any changes, it is essential to set up email notifications. WooCommerce Subscriptions includes several built-in email templates that are automatically sent to customers at specific events, such as subscription renewal, payment failure, and subscription cancellation.

To customize these email notifications, follow these steps:

1. Log in to your WordPress dashboard.
2. Navigate to WooCommerce > Settings > Emails.
3. Click on the email template you want to customize, such as “Completed Renewal Order” or “Failed Recurring Payment.”
4. Edit the email subject, heading, and content as needed.
5. Click “Save Changes.”

You can also use email marketing services like Mailchimp or Constant Contact to create and send more advanced email campaigns, such as welcome emails, abandoned cart reminders, and promotional offers.

Step 6: Monitor and Manage Subscriptions

Once your WordPress e-commerce site with subscription products is up and running, it is crucial to monitor and manage your subscriptions to ensure a smooth customer experience. WooCommerce Subscriptions provides a comprehensive subscription management dashboard that allows you to view, edit, and manage all your active subscriptions.

To access the subscription management dashboard, log in to your WordPress dashboard and navigate to WooCommerce > Subscriptions. From here, you can search for individual subscriptions, view subscription details, process refunds, and perform other subscription-related tasks.


Creating a WordPress e-commerce site with subscription products can be a lucrative business model that provides recurring revenue and fosters long-term customer relationships. By following the steps outlined in this guide and leveraging the power of WooCommerce and WooCommerce Subscriptions, you can create an online store that offers a seamless and convenient shopping experience for your customers. Always remember to monitor and manage your subscriptions to ensure customer satisfaction and the ongoing success of your e-commerce business.

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