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Mastering WordPress Redirection: A Comprehensive Guide to Page and URL Redirects


There comes a time when you need to redirect a page or URL in WordPress, either to improve the user experience or to accommodate changes to your website. This can be a daunting task, especially for those who are new to the platform. In this article, we will provide a step-by-step guide on how to redirect a page or URL in WordPress using various methods, including H2 headers in HTML format. We will also provide examples of code in HTML format to help you better understand the process.

What is a Redirect?

A redirect is a way to send users from one URL to another automatically. This can be useful when you have changed the structure of your website, deleted or moved a page, or want to direct users to a more relevant or updated content. There are several types of redirects, but the most common are 301 (permanent) and 302 (temporary) redirects.

Why Use Redirects?

Redirects serve several purposes, such as:

  • Maintaining SEO rankings and link equity when moving content
  • Preventing dead links and 404 errors
  • Directing users to updated content or a new location
  • Managing multiple domains or websites

Methods to Redirect a Page or URL in WordPress

There are several ways to redirect a page or URL in WordPress, including:

  1. Using a plugin
  2. Editing the .htaccess file
  3. Using PHP or HTML code
  4. Utilizing WordPress hooks and functions

Method 1: Using a Plugin

One of the easiest ways to manage redirects in WordPress is by using a plugin. There are several plugins available, but some popular options include:

  • Redirection
  • Simple 301 Redirects
  • Safe Redirect Manager

These plugins allow you to easily set up and manage redirects from within the WordPress admin dashboard. Simply install and activate the plugin, then follow the plugin’s instructions to set up your desired redirects.

Method 2: Editing the .htaccess File

If you prefer not to use a plugin, you can set up redirects by editing your website’s .htaccess file. This method requires access to your website’s files via FTP or a file manager in your hosting control panel. To create a 301 redirect, add the following code to your .htaccess file:

<IfModule mod_rewrite.c>
  RewriteEngine On
  RewriteRule ^old-page/ /new-page/ [R=301,L]

Replace “old-page” with the path of the page or URL you want to redirect, and “new-page” with the path of the new destination URL.

Method 3: Using PHP or HTML Code

You can also redirect a page or URL in WordPress using PHP or HTML code. For PHP, add the following code to the top of the page template you want to redirect:

header('Location: https://www.yourwebsite.com/new-page/');

For HTML, add the following code to the head section of the page you want to redirect:

  <meta http-equiv="refresh" content="0;url=https://www.yourwebsite.com/new-page/">

Both methods will redirect users to the specified new URL.

Method 4: Utilizing WordPress Hooks and Functions

Advanced users can also set up redirects using WordPress hooks and functions in the theme’s functions.php file. For example, you can use the ‘template_redirect’ hook with the ‘wp_redirect()’ function to create a redirect:

function my_custom_redirect() {
  if (is_page('old-page')) {
    wp_redirect('https://www.yourwebsite.com/new-page/', 301);
add_action('template_redirect', 'my_custom_redirect');

This code will redirect users from the “old-page” to the specified new URL using a 301 redirect.


Redirecting a page or URL in WordPress can be achieved using various methods, including plugins, editing the .htaccess file, using PHP or HTML code, and utilizing WordPress hooks and functions. Choose the method that best suits your needs and skill level, and remember to always create backups before making changes to your website’s files or code. Happy redirecting!

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