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Tips for Creating a WordPress E-commerce Sales Dashboard and Performance Monitoring


E-commerce businesses have been on the rise, and the need for effective monitoring tools has become more crucial than ever. A WordPress e-commerce sales dashboard is an essential tool that helps online store owners track their performance and make informed decisions. Monitoring your store’s performance allows you to identify areas of improvement, predict future sales, and plan your marketing strategies.

In this article, we will explore tips for creating a WordPress e-commerce sales dashboard and performance monitoring system. We will cover essential steps, such as choosing the right tools, customizing your dashboard, and setting up key performance indicators (KPIs).

Choosing the Right Tools for Your Dashboard

The first step in creating a WordPress e-commerce sales dashboard is selecting the right tools to build and customize it. There are several WordPress plugins and tools available that can help you create a powerful and user-friendly dashboard. Here are some popular options to consider:

1. Google Analytics Dashboard for WP by ExactMetrics: This plugin allows you to easily integrate Google Analytics data into your WordPress dashboard. It provides an overview of your e-commerce store’s performance, including real-time data, traffic sources, and user behavior.

2. WooCommerce Dashboard Widgets: If you are using WooCommerce as your e-commerce platform, you can use its built-in dashboard widgets to monitor your store’s performance. These widgets display essential sales data, such as total sales, average order value, and top-selling products.

3. Metorik: This powerful analytics tool works with WooCommerce and provides you with a real-time dashboard that displays essential e-commerce KPIs, such as revenue, orders, and customer lifetime value.

4. MonsterInsights: This is another popular analytics plugin for WordPress that allows you to track your website’s performance and gain insights into user behavior.

When choosing a tool, consider factors such as compatibility with your e-commerce platform, ease of use, and the availability of customization options.

Customizing Your Dashboard

Once you have selected a suitable tool, the next step is to customize your dashboard to display the most relevant data for your business. Here are some tips for customizing your WordPress e-commerce sales dashboard:

1. Choose the Essential KPIs: Start by identifying the key performance indicators that matter most to your business. These may include total revenue, average order value, conversion rate, customer acquisition cost, and customer lifetime value. Focus on displaying these KPIs prominently on your dashboard.

2. Organize Your Data: Organize your dashboard in a way that makes it easy for you to understand and analyze the data. Group related KPIs together, and use visual elements such as charts and graphs to represent the data.

3. Set Targets and Benchmarks: Set targets for each KPI and display them alongside the actual performance data. This will help you measure your progress against your goals and identify areas that need improvement.

4. Customize the Design: Customize the appearance of your dashboard to match your brand’s look and feel. Use your brand colors, fonts, and other design elements to make your dashboard visually appealing and easy to read.

5. Make It Accessible: Ensure that your dashboard is accessible to all relevant team members, such as sales, marketing, and customer support. This will help everyone stay informed about the store’s performance and work towards common goals.

Setting Up Performance Monitoring

Once your dashboard is set up and customized, you need to establish a system for monitoring your e-commerce store’s performance regularly. Here are some tips for effective performance monitoring:

1. Set Regular Monitoring Intervals: Determine how often you will check your dashboard and analyze the data. This could be daily, weekly, or monthly, depending on your business’s nature and size. Regular monitoring helps you identify trends and make timely decisions.

2. Track Changes Over Time: Monitor your KPIs over time to identify trends and fluctuations in your store’s performance. This will help you understand the factors that impact your sales and make data-driven decisions to improve your results.

3. Compare with Industry Benchmarks: Compare your store’s performance with industry benchmarks to understand how you are faring against your competitors. This will help you identify areas where you are lagging and need to focus your efforts.

4. Monitor the Impact of Marketing Campaigns: Track the performance of your marketing campaigns and their impact on your KPIs. This will help you determine the effectiveness of your marketing strategies and make adjustments as needed.

5. Set Up Alerts: Set up alerts to notify you of significant changes in your KPIs, such as sudden spikes or drops in sales. This will help you respond quickly to any issues and make necessary adjustments.


Creating an effective WordPress e-commerce sales dashboard and performance monitoring system is crucial for the success of your online store. By choosing the right tools, customizing your dashboard, and setting up regular monitoring, you can gain valuable insights into your store’s performance and make informed decisions to grow your business.

Remember to focus on the essential KPIs, organize your data effectively, and make your dashboard accessible to your team members. Also, track changes over time, compare your performance with industry benchmarks, and monitor the impact of your marketing campaigns. With these tips in mind, you will be well-equipped to create a powerful dashboard that helps you drive your e-commerce business towards success.

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